WHOA I just found out that the campaign I worked on for Molson M ’Paint with a Tweet’ won GOLD at the Atomic Awards in the Print Innovation category last night! To see more of the project visit my behance.
The Molson M “Paint with a Tweet” campaign was the world’s first twitter-powered mural. I literally hand wrote 10,000 tweets across a 100 feet wall. The ultimate goal was to create a beautiful piece of artwork that included the Twitter handles of participants and a matching $1 donation for each tweet. 10,000 Tweets later Molson M was proud to contribute $20,000 to the Canadian Art Foundation.
I had the privilage to work with digital artist, Kustaa Saksi, who design the graffiti mural.
Right in between the ladder is little old me at work! You see that fine gold penmanship, yes I did it ALL.
Happy as can be, hand writing 10,000 twitter handles.
It was probably one of the most fun projects I’ve worked on, the graffiti team, the behind the scenes BBDO team, Kustaa himself, were all amazing. I also got to chat and make lots of friends with the most friendly strangers.