Branding Questionnaire


I believe that what makes a brand stand out is not just about the way it looks, but more importantly about the story it tells. The way you share your finished branding, logo, website, and socials should all play a part of telling your story- your ‘whys’ and reasons for what you create. This is where I come in, combining my experience as a designer, letterpress printer and my passion for telling stories my aim is to help your business grow and thrive.

Below are a set of questions that will help me get a better idea about you and your company. I will work closely with you to develop your brand’s voice, and the goal of these questions is to make sure I take the time to truly learn about your vision, core values, target market etc. This way, I can deliver a final product that you love, that your audience will love, and that represents you entirely! I know it's a bit of a lengthy process but every answers works towards helping me gain a better understanding of what you have in mind for the design.

Ready to get started? Turn off your phone/ distractions, grab a cuppa, and settle in as you answer the questions below. I can't wait to get to know you better, and could not be more excited that you've made the decision for us to work together on your new adventure!

Contact and Business Info
Name *
Digging Deep
Try thinking specifically about one ideal person to be using your service/ product. What is their age, lifestyle, married, with kids? What is their job and income, where do they live?, Where do they shop? etc. The more specific the better.
Be as descriptive as possible.
Branding Details
Eg. Casual, effortless, organic, elegant, uniformed, clean, minimal, etc.
Please add links / pinboard links below or if you would like to send over images, please email me in a seperate email at
Eg. Script, bold, light, hand drawn etc.
2-3 colors max please.
What exactly needs to be designed? *
Depending on the complexity and licensing of the work the pricing will vary.
Website, packaging, clothing, merchandise, store signage, products etc? Depending on where the logo will be used, this will effect the licensing rights, so please try to be as specific as possible.