NOMAD THE STORE BRANDING
Branding/ logo, print & packaging design
Key branding words/ artisan, freedom, bohemian
Nomad represents the freedom of the off beat traveller, a modern globetrotter with a bold sense of discovery and adventure. With that same spirit of adventure, when approaching the branding I wanted to to mimic that carefree nomadic nature with the loose lettering and organic watercolour splotches.
